4-Step Process for Conducting Market Research to Launch a Successful New Product
Image via Pexels Given the sheer amount of competition in every industry and product line, conducting thorough market research has become increasingly important. Market research provides businesses with valuable insights rega
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Climbing the Digital Ladder: Boost Your Business With Online Initiatives
Image via Pexels In the digital age, businesses must adapt and evolve to stay competitive. One key way to enhance your business is by investing in web-based projects. These projects not only improve the visibility of your ent
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Why You Should Put Mobile First in Your Marketing Plan
Everyone uses a phone or mobile device. That isn’t an exaggeration, nearly every kind of mobile device has risen in popularity over the last decade. People love the convenient nature of a phone that acts like a digital Swis
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How Do I Make the Most of My Social Media Accounts?
Used properly, social media becomes an effective tool to strengthen your business. With many different platforms, it can be difficult to keep up with them and to know how to use them effectively. Your outreach and customer en
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Online Learning: Is It Really Effective?
There has been a lot of talk recently about online education. Recently most of the nation went on lockdown and had to switch to learning over the internet instead of in the classroom. This transition was far from smooth and h
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You Can Teach an Old Dog New Tricks: 3 Reasons Older Americans Should Embrace Technology
Technology continues to become more prevalent in people’s lives. With all its benefits, more people are embracing it, with the older American generation being among those who are willing to learn and embrace the digital
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How Can I Use Technology to Protect My Children in 2020?
Technology has provided us with plenty of advantages, and it has become incredibly commonplace in life. In fact, 96% of Americans own some kind of cellphone. However, it can be an extremely risky and dangerous tool for childr
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How to Create a Cybersecurity Plan for Your Business
While the internet has afforded businesses many more opportunities than pre-internet days, it has also increased risk when it comes to storing, transferring, and using personal information and data of customers. With the rise
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What Should You Never Post on Social Media?
Ah, social media. A platform for social justice, equality, and…shirtless selfies? For many people, the internet has become the go-to place where they are most comfortable disclosing their most personal thoughts, controversi
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Introduction to DFARS Compliance for DoD Contractors
As more of the world’s data becomes digitized, cybersecurity is all the more important for those who work daily with sensitive information. Cybercrime has become a particularly important issue to take into consideration
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